Planning & Strategy
What is it?
TMS plan, implement and manage Marketing Communications Plans for business-to-business companies within a defined budget.
A 12-month plan is created specific to the business, sector and industry situations to reflect corporate goals over the short, medium and long term.
What does the plan include?
A Marketing Communications Plan provides;
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Context; Background information and research on the business, sector and industry. This sets out the wider ‘environmental’ framework identifying what important factors must be considered when planning marketing.
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Goals; Corporate goals are defined which, along with the context section, provide a basis for creating marketing objectives.
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Promotional Plan; the context and goals provide direction for TMS to best match the business needs with marketing solutions. This section lays out a plan of marketing action for the 12 months ahead.
Why plan marketing?
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Effective budget management; marketing is an essential component of any business and it provides communication with existing and potential customers. Regular on-going marketing is an investment in future success however it is also an annual P & L cost to a company.
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Budget Accountability; planning and managing marketing costs ensures annual objectives are met within the overall company budget.
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Maximising opportunities; a structured plan identifies key publications, industry specific features and ensures that it is the competition enviously cursing missed opportunities! Utilising the skills and experience of a marketing consultant from TMS will ensure that your business is better informed and better positioned to achieve the maximum potential exposure.
Who is this for?
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A company wanting to execute marketing activities
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An SME who does not employ internal marketing personnel and/or
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A company requiring the resources and skills of a marketing professional to assist in the planning and/or implementation stage.