E-Marketing
What is it?
E-Marketing embraces digital technology providing a dynamic, very direct communication with stakeholders and potential stakeholders.
A cleverly constructed message will drive existing or potential customers to a website where special offers, messages or developments can be reviewed.
Hit rates, click through's and enquiries are readily available making campaign analysis and return on investment a more exact art.
TMS E-Solutions
E-casting
The electronic version of direct marketing, e-casting, is fast, efficient and surprisingly affordable.
A 'Taylored' campaign can provide a one-off e-cast or a regular structured promotion to keep your proposition in front of key decision makers.
The service includes design, purchasing or manipulating existing data, sending the e-cast and collating, analysing and reporting results.
E-planning
There are a number of online communication tools at your disposal. E-casting is just one. With the increase in importance of the Internet as a tool for business, and depending on your company’s needs, there may be more pertinent marketing opportunities online for example, interactive adverts, viral marketing and online directories to name but a few. TMS can assist you in identifying, selecting and managing cost effective e-marketing.